Search results for "Image management"

Le tweet stratégique: Use of Twitter as a PR tool by French politicians

2015

Edited By Dejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh and Jon White; National audience; This study, adopting a qualitative approach to political communication, looks in depth at the way Twitter is used as a PR tool by five French politicians. It suggests that the microblogging service plays a specific role in allowing them to monitor public opinion and current affairs, to interact with voters, journalists, stakeholders and other politicians and to disseminate information. The way politicians use Twitter is influenced by concerns of impression management (content and style of tweets), and also various institutional, political and social/symbolic limits, which contribute to revea…